Tool
Pains/Gains/Jobs
Lightweight canvas to capture/present the user perspective.
Perspectives:
UX
Steps
Looks at a user from three perspectives:
What is the user doing? (jobs)
What is his/her desired outcome, what would help her out, ... (gains)
What is holding him/her back, thresholds, frustrations, ... (pains)
Repeat these steps for different user personas / user types (they may experience different pains, gains, jobs!)
Tell me more?
There's more than meets the eye. But for some eyes only. Our clients can also see some resources (like templates) to get started, related exercises, and more tips and tricks. Additionally, our colleagues will also see learnings of previous experiences, and key deliverables.
Would you like to access all tools and templates?