Tool
Pricing Survey
Identifying an optimal price point and range of acceptable pricing for a product or service, based on the value relayed by target users.
Perspectives:
BUSINESS
Steps
(Van Westendorp's Price Sensitivity Meter)
Define the target audience (demographics and interests) for the product or service
Create a prototype or mock-up that explains your product or service
Include Van Westendorp's PSM questions in your survey or user test
Visualise survey/user test results and identify the Optimal Price Point and the upper and lower price limits
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