Phase

Define

Determine and align on the challenges and goals.

All

UX

BUSINESS

TECH

Problem Validation Survey

Quantitatively validate your assumption-based problem statement(s). This survey will help prioritize the problems to be solved and determine whether they are worth solving. It can also help select target audiences and specify the context of the problem while also potentially identifying early adopters.

UX

BUSINESS

How Might We

Spot opportunities from insights by using a format that forces you to focus on outcome.

BUSINESS

UX

TECH

North Star Metric

The single metric that best captures the core value that your product delivers to your customers

BUSINESS

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